STEP INTO THE SUPERWOMEN ERA
Disruptive innovation, new consumer technologies, and cutting-edge brands are redefining the experience of women’s healthcare – and not a moment too soon. Following Havas’ inaugural study Superhuman… meet Superwomen, an exploration of how visionary entrepreneurs, brands and healthcare providers backed by rising investment are reimagining longevity, maternity, fertility, and beyond.
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Intelligence Report
For decades, women’s health has lagged behind men’s and consistently been neglected by medical research and innovation despite women making 80% of healthcare decisions in the US. Compounded with medical gaslighting, these inequalities have created a system that often overlooks the complexity of women’s health needs—from menstruation to menopause—and fails to deliver equitable, effective solutions.
However, the tide is turning rapidly, with increased investment in women’s health technology (which was worth $52B in 2023 and expected to reach $121B by 2030) and the emergence of groundbreaking innovations across every aspect of this space. These innovations represent more than just technological progress – they signal a fundamental shift in how society values and prioritizes women’s health.
With a groundswell of unprecedented energy, funding, and momentum, ignoring women’s health is no longer an option.
THEMES EXPLORED
Unpacking how new technologies and health innovations are transforming women’s aging journeys and empowering them to live healthier and longer lives.
Examining how medications like Ozempic and Wegovy are helping women address conditions beyond just weight loss (menopause, PCOS, fertility, hypertension, etc.) and how new innovations are coming to market to better serve women who are taking GLP-1s.
Discussing women’s role as the primary health decision-makers of their families, spotlighting the rise of advanced at-home diagnostic tools, telehealth platforms, and AI-driven health monitoring systems that allow women to care for their loved ones and themselves more effectively.
Exploring how brands, influencers, and entertainment platforms are democratizing health information and resources for women’s healthcare. This movement is rewriting the narrative around women’s health, making it accessible, educational, and inspiring—an essential track in the ever-evolving conversation about women’s well-being.