WELCOME TO THE SUPERHUMAN ERA
The “Superhuman” era of total wellness is all encompassing — a lens through which every facet of our lives is being viewed, analyzed, and optimized.
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Intelligence Report
About The Superhuman Era
It’s a world where consumers have more tools at their fingertips than ever before, and thanks to advances in AI, diagnostics, health products and more – their bodies are becoming ripe for not just optimization, but super optimization.
It’s an era not of aging well but aging backwards. Of not maintaining health but elevating it. Of being not just fit – but taking note from services and metrics that professional athletes use and using tools, platforms, sensors, and new consumer services, to prevent and pre-empt health issues, not manage them.
THEMES EXPLORED
How health, streaming platforms, culture, and entertainment are blending in new ways to make health content and education accessible to all, helping close the health equity gap in the process.
Sustainable tech designed to prevent harm to and protect the environment in a variety of ways, such as purifying air or water to ward off pollution.
The bevy of new tools, medical treatments, and gym concepts supercharging consumers into athletes.
How the home is becoming a health and wellness ecosystem in its own right.